On TikTok, that’s way less effective.Īccording to the research led by TikTok, users are more receptive to sound within the ads than they’re on other platforms.

TikTok is the only social media channel where audio raises purchase intent and brand favorabilityīe it any other platform, I would have recommended adding captions and using other ways to generate interest in your video.

73% of users say that they stop and pay attention to ads on TikTok that come with audio.

88% of TikTok users say that sound is essential to their TikTok experience.

To understand just how big audio is to the platform, TikTok partnered with Kantar – the world’s leading data, insights, and consulting company – to reveal some interesting facts: The fundamental aspect of TikTok is that it helps drive higher engagement rates. Stats About Audio’s Contribution to The Rise of TikTok

Case Study: What Happens When You Create A TikTok Challenge?.

7 Key Ingredients on how to make a viral TikTok sound.How to add your own music or audio to your TikTok video.Stats About Audio’s Contribution to The Rise of TikTok.Today we’re teaching you how you can easily make your own TikTok sounds, all the different ways you can go about it, and some fun facts about just how important audio is to the rise of TikTok. TikTok sounds are the key ingredient of the TikTok experience.

Tiktok sound saver